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Bette Jean Cundiff

multinational companies to co-found with Pablo Macías our own design and editorial studio, Cuatro Tuercas. In this hardware store of ideas we work for clients but we also develop projects with a gender focus, such as Prepapá, a brand designed for the future father and that seeks to promote co-responsibility from the beginning, Érase dos veces, a second chance for the usual stories, now stripped of sexism and inequality, and the new collection Ande yo valiente, which builds new references for girls and boys.